“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational.
Asian Studies | Entrepreneurial and Small Business Operations | Marketing | Sales and Merchandising
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Singapore Management University.
Growing in Asia: P&G turns to market research. (2011). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/325