Publication Type
Journal Article
Publication Date
10-2011
Abstract
“Create excitement in the market with new products; entice the competitors to play, and together, we can grow the market,” said Medhee Jarumaneeroj, the 'influencer marketing & external relations leader' for Procter & Gamble (P&G) Asia's male grooming outfit. Speaking at the Marketing Excellence Speaker Series, a monthly talk organised by SMU's Centre of Marketing Excellence, Jarumaneeroj expressed excitement about Asia as a huge growth market for the American multinational.
Disciplines
Asian Studies | Entrepreneurial and Small Business Operations | Marketing | Sales and Merchandising
Copyright Owner and Holder
Singapore Management University
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Growing in Asia: P&G turns to market research. (2011).
Available at: https://ink.library.smu.edu.sg/pers/325
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Asian Studies Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons, Sales and Merchandising Commons