Publication Type
Journal Article
Publication Date
5-2013
Abstract
Can you build a convincing business case within 24 hours? A bunch of undergraduates did. Twenty-four teams took part in this year’s APEX Business-IT Global Case Challenge, the fifth edition of an annual student-run competition started by undergraduates at Singapore Management University’s School of Information Systems.
Keywords
Business case, Sentosa, innovation, technology
Disciplines
Business Administration, Management, and Operations | Technology and Innovation
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Business planning, Business models, Business students, Case method, Business Skills, Innovations in business
Citation
Singapore Management University.
Cracking the Case. (2013).
Available at: https://ink.library.smu.edu.sg/pers/31
Included in
Business Administration, Management, and Operations Commons, Technology and Innovation Commons