Publication Type

Journal Article

Publication Date

1-2012

Abstract

With a population of more than 1.3 billion people, China is one market that any business would be remiss not to attract. But, with the population spread over an area of 9,600,000 sq km, how do businesses ensure their messages get through to their potential customers?

Disciplines

Marketing | Technology and Innovation

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship

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