Publication Type

Journal Article

Publication Date

5-2013

Abstract

Big Data does not necessarily cost big bucks, and smaller companies can benefit from it too. There are companies - branded consumer companies - which have developed technologies to scan the broad variety of data sources. What they’re doing is testing the success and popularity of their own products by seeing how often they crop up.

Keywords

Big data, consumer products, company, popularity, computer algorithm

Disciplines

Computer Engineering | Digital Communications and Networking

Copyright Owner and Holder

Copyright © Singapore Management University 2013

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Subject(s)

Big data, Data analysis, Data mining

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