Big Data does not necessarily cost big bucks, and smaller companies can benefit from it too. There are companies - branded consumer companies - which have developed technologies to scan the broad variety of data sources. What they’re doing is testing the success and popularity of their own products by seeing how often they crop up.
Big data, consumer products, company, popularity, computer algorithm
Computer Engineering | Digital Communications and Networking
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Big data, Data analysis, Data mining
Singapore Management University.
What’s the big deal with Big Data?. (2013). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/3