Publication Type
Journal Article
Publication Date
5-2013
Abstract
Big Data does not necessarily cost big bucks, and smaller companies can benefit from it too. There are companies - branded consumer companies - which have developed technologies to scan the broad variety of data sources. What they’re doing is testing the success and popularity of their own products by seeing how often they crop up.
Keywords
Big data, consumer products, company, popularity, computer algorithm
Disciplines
Computer Engineering | Digital Communications and Networking
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Big data, Data analysis, Data mining
Citation
Singapore Management University.
What’s the big deal with Big Data?. (2013).
Available at: https://ink.library.smu.edu.sg/pers/3