Publication Type

Journal Article

Publication Date

6-2013

Abstract

Revolutionising legacy brands is not just about that Big Bang. Incremental changes may count for a whole lot more.

Disciplines

Sales and Merchandising | Technology and Innovation

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship

Share

COinS