Glocal warming

Authors

Singapore Management University

Publication Type

Journal Article

Publication Date

6-2013

Abstract

Revolutionising legacy brands is not just about that Big Bang. Incremental changes may count for a whole lot more.

Disciplines

Sales and Merchandising | Technology and Innovation

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Basic or Discovery Scholarship

Citation

Singapore Management University. Glocal warming. (2013).
Available at: https://ink.library.smu.edu.sg/pers/273

Additional URL

https://www.smu.edu.sg/perspectives/all