Publication Type

Journal Article

Publication Date

3-2013

Abstract

Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out?

Disciplines

Mass Communication | Social Media

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship

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