Publication Type
Journal Article
Publication Date
3-2013
Abstract
Today’s smartphone companies operate in a crowded and competitive environment. What can brands do to stand out?
Disciplines
Mass Communication | Social Media
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Breaking through the noise. (2013).
Available at: https://ink.library.smu.edu.sg/pers/271
Additional URL
https://www.smu.edu.sg/perspectives/all