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Journal Article

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When he came up with the idea of selling toilets in Cambodia, where more than 60 per cent of the population does not have access to basic sanitation, National Volunteer and Philanthropy Centre chief executive Laurence Lien was laughed at. His detractors told him: "Nobody is going to purchase toilets from you because this is a community that is dependent on (financial) aid. "But tens of thousands of the toilets were sold within the first few months. Speaking at the Africa Singapore Business Forum, Connex, held at Singapore Management University in August 2012, Lien credits the success of the project to its ability to engage small businesses to develop, manufacture and market the sanitation products.


small businesses, sanitation products, toilets, CSR


Business Administration, Management, and Operations | Business Law, Public Responsibility, and Ethics | Entrepreneurial and Small Business Operations

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Copyright © Singapore Management University 2013

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Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.


Business enterprises -- Environmental aspects, Social responsibility of business, Small businesses