Publication Type

Transcript

Publication Date

9-2014

Abstract

A company’s history can build a corporate identity and branding, as well as overcome a crisis

Disciplines

Business Administration, Management, and Operations | Business and Corporate Communications

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship

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