Publication Type

Journal Article

Publication Date

8-2014

Abstract

It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast

Disciplines

Advertising and Promotion Management | Marketing | Technology and Innovation

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship

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