Publication Type
Journal Article
Publication Date
8-2014
Abstract
It is a different ball game altogether when measuring the effectiveness of an online advertisement than that of print and broadcast
Disciplines
Advertising and Promotion Management | Marketing | Technology and Innovation
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Finding answers in digital media research. (2014).
Available at: https://ink.library.smu.edu.sg/pers/242
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Advertising and Promotion Management Commons, Marketing Commons, Technology and Innovation Commons