Publication Type

Journal Article

Publication Date

10-2015

Abstract

Understand your customers’ goals and build an image that is strongly associated with the goal, and you shall have brand success

Disciplines

Advertising and Promotion Management | Business Intelligence | Marketing

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship

Share

COinS