Publication Type
Journal Article
Publication Date
7-2015
Abstract
Besides being a disruptive innovation, Uber’s exponential growth has been based on smart lobbying and use of social media
Disciplines
Business Administration, Management, and Operations | Social Media | Technology and Innovation
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Driving Uber’s success. (2015).
Available at: https://ink.library.smu.edu.sg/pers/227
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Business Administration, Management, and Operations Commons, Social Media Commons, Technology and Innovation Commons