Publication Type
Journal Article
Publication Date
3-2015
Abstract
Entrepreneurs like Suria Mohd have gained a large following of Facebook users that enables her to enjoy a thriving business and celebrity status in Singapore’s television scene. Here’s how.
Disciplines
Entrepreneurial and Small Business Operations | Social Influence and Political Communication | Social Media
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Facebook: The power of leverage. (2015).
Available at: https://ink.library.smu.edu.sg/pers/214
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Entrepreneurial and Small Business Operations Commons, Social Influence and Political Communication Commons, Social Media Commons