Publication Type

Journal Article

Publication Date

4-2015

Abstract

Be thoroughly prepared but know when there is no deal

Disciplines

Business and Corporate Communications | Public Relations and Advertising

Licece/Creative Commons Licence

Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Basic or Discovery Scholarship

Additional URL

https://www.smu.edu.sg/perspectives/all

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