Publication Type

Journal Article

Publication Date

4-2015

Abstract

Customised and personalised online shopping brings benefits to consumers and profits to retailers

Disciplines

E-Commerce | Technology and Innovation

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Subject(s)

Basic or Discovery Scholarship

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