Publication Type
Journal Article
Publication Date
1-2015
Abstract
Letting scalpers into the action can help event organisers boost revenue, but a ticket option – like a stock option – is the best win-win solution
Disciplines
Organizational Behavior and Theory | Sales and Merchandising
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Should event organisers prevent resale of tickets?. (2015).
Available at: https://ink.library.smu.edu.sg/pers/204
Additional URL
https://www.smu.edu.sg/perspectives/all
COinS