Publication Type

Journal Article

Publication Date

8-2015

Abstract

Generating market awareness and qualified leads is critical to sales success and it need not be as hard or expensive as you might think.

Disciplines

Advertising and Promotion Management | Marketing

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship

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