Publication Type

Journal Article

Publication Date

11-2012

Abstract

The past couple of years have been nothing short of phenomenal for Korean electronics giant, Samsung. The company has seen success with a number of their products, particularly in the television business. "For TV, we've been number one in the world since 2005," exclaimed Gregory Lee, President and CEO of Samsung Asia.

Keywords

Samsung, television business, technology business, innovation

Disciplines

Business Administration, Management, and Operations | Sales and Merchandising | Technology and Innovation

Copyright Owner and Holder

Copyright © Singapore Management University 2013

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Subject(s)

Technological innovations; Competition (Economics); Expansion (Business); SAMSUNG Electronics Co. Ltd.

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