Publication Type

Journal Article

Publication Date

4-2015

Abstract

Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns

Disciplines

Advertising and Promotion Management | Communication Technology and New Media | Technology and Innovation

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship