Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns
Advertising and Promotion Management | Communication Technology and New Media | Technology and Innovation
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Basic or Discovery Scholarship
Singapore Management University.
Advertising in the digital age. (2015). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/197