Publication Type
Journal Article
Publication Date
4-2015
Abstract
Algorithms, big data and real-time computing are revolutionising the advertising industry, but brands still need to be clear about their business objectives to maximise advertising returns
Disciplines
Advertising and Promotion Management | Communication Technology and New Media | Technology and Innovation
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Advertising in the digital age. (2015).
Available at: https://ink.library.smu.edu.sg/pers/197
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
Advertising and Promotion Management Commons, Communication Technology and New Media Commons, Technology and Innovation Commons