Publication Type

Journal Article

Publication Date

1-2016

Abstract

Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands

Disciplines

E-Commerce | Public Relations and Advertising | Sales and Merchandising | Social Media

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

https://www.smu.edu.sg/perspectives/all

Subject(s)

Basic or Discovery Scholarship

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