Publication Type
Journal Article
Publication Date
1-2016
Abstract
Creating touchpoints in stores and embracing the social media world keep consumers engaged with brands
Disciplines
E-Commerce | Public Relations and Advertising | Sales and Merchandising | Social Media
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Subject(s)
Basic or Discovery Scholarship
Citation
Singapore Management University.
Getting people to buy, always. (2016).
Available at: https://ink.library.smu.edu.sg/pers/183
Additional URL
https://www.smu.edu.sg/perspectives/all
Included in
E-Commerce Commons, Public Relations and Advertising Commons, Sales and Merchandising Commons, Social Media Commons