Publication Type

Journal Article

Publication Date

3-2013

Abstract

Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.

Keywords

Public relations, communications, sports, advertising

Disciplines

Advertising and Promotion Management | Business and Corporate Communications | Entrepreneurial and Small Business Operations

Copyright Owner and Holder

Copyright © Singapore Management University 2013

Subject(s)

Sports -- Public relations, Mass media and sports, Sports sponsorship