Public relations is an art, declares Rose Tan, the doyenne of Singapore’s own sports public relations industry. And although it’s changing rapidly as communications cross multiple platforms, it’s still something that needs to come from the heart.
Public relations, communications, sports, advertising
Advertising and Promotion Management | Business and Corporate Communications | Entrepreneurial and Small Business Operations
Copyright Owner and Holder
Copyright © Singapore Management University 2013
Sports -- Public relations, Mass media and sports, Sports sponsorship
Singapore Management University.
Once More with Feeling …the Art of Wooing the Public. (2013). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/17