Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer
Management Sciences and Quantitative Methods | Marketing | Sales and Merchandising
Licece/Creative Commons Licence
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
Basic or Discovery Scholarship
Singapore Management University.
What makes consumers use their loyalty points?. (2016). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/145