Bling and brand recognition: What your conspicuous consumption says about you

Authors

Singapore Management University

Publication Type

Journal Article

Publication Date

1-2017

Abstract

Makers of luxury goods can charge even more if they play down their famous labels

Disciplines

Fashion Business | Personality and Social Contexts | Social Psychology

Licece/Creative Commons Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Subject(s)

Basic or Discovery Scholarship

Citation

Singapore Management University. Bling and brand recognition: What your conspicuous consumption says about you. (2017).
Available at: https://ink.library.smu.edu.sg/pers/116

Additional URL

https://www.smu.edu.sg/perspectives/all