Publication Type

Journal Article

Publication Date

2-2013

Abstract

Some four years ago, when the economic recession started in the West, Navi Radjou was convinced that the way ahead meant companies had to innovate and become faster, better and cheaper if they were to survive. Enter Jugaad. Jugaad is a Hindi word which means “an innovative fix; an improvised solution born from ingenuity and resourcefulness” and is now the name of a new approach to innovation.

Keywords

innovation, companies, resource constraints

Disciplines

Business | Business Administration, Management, and Operations

Copyright Owner and Holder

Copyright © Singapore Management University 2013

Subject(s)

Innovations in business

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