Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community
Advertising and Promotion Management | Entrepreneurial and Small Business Operations
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Singapore Management University.
Unilever Platinum Stores: Building a Brand for the Community. (2015). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/107