Publication Type

Journal Article

Publication Date

5-2015

Abstract

Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community

Disciplines

Advertising and Promotion Management | Entrepreneurial and Small Business Operations

Copyright Owner and Holder

Copyright © Singapore Management University 2015

Licece/Creative Commons Licence

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Subject(s)

Branding

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