Singapore Press Holdings (SPH) rolls out its ‘Peel and Taste’ campaign. Multi-sensory marketing campaigns — which integrate at least one of the five senses into the marketing programme — are here to stay in the marketing industry, says Geoff Tan, SPH’s senior vice president and head of Strategic Marketing, of the trend which could see readers (or the family dog retrieving the paper) getting a taste of newly-launched food products in their favourite newspaper.
Singapore Press holdings, food samples, marketing
Advertising and Promotion Management | Marketing
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Food industry, Marketing, cross-media advertising campaigns
Singapore Management University.
Why the Dog Ate My Newspaper!. (2013). Perspectives@SMU.
Available at: http://ink.library.smu.edu.sg/pers/1