Publication Type
Book Chapter
Book Title/Conference/Journal
De-Westernizing Communication Research: Altering Questions and Changing Frameworks
Year
12-2010
Abstract
The renewal of attention on ethnocentrism in communication theory in recent years suggests an impending tipping point in the research direction of the field. That Communication Monographs, a mainstream communication journal, has published an Issue Forum on “Cultural Bias in Communication Theory” (Vol. 74, No. 2, 2007, pp. 256–285) (Craig et al. (2007)) is itself a timely testimony to the increasing concern among communication researchers on the inadequacy of the Eurocentric (read Euro-American-centric) paradigm which still dominates the field. The scholars involved in the issue forum were unanimous in their assessment that existing theories are insufficient to explain global communication phenomena, but each had different suggestions as to how the deficiency can be addressed. Through a re-examination of some of the more notable developments of the ethnocentrism debate over the past twenty years, this chapter seeks to propose a culture-centric approach that transcends the clash of cultural imperatives and harmonizes the work of communication theory building for the field.
Keywords
Asian communication, Communication theory, Culture-centric approach, Ethnocentrism
Disciplines
Asian Studies | Communication | Critical and Cultural Studies
Subject(s)
Applied or Integration/Application Scholarship
Publisher
Taylor and Francis
Version
acceptedVersion
Language
eng
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Format
application/PDF
Citation
KUO, Eddie C. Y. and CHEW, Han Ei.
Beyond ethnocentrism in communication theory: Towards a culture-centric approach. (2010). De-Westernizing Communication Research: Altering Questions and Changing Frameworks. 172.
Available at: https://ink.library.smu.edu.sg/oi_research/19