Publication Type

Transcript

Year

10-2017

Abstract

Singapore Management University (SMU) today officially launched the Retail Centre of Excellence (RCoE), the first and only retail insight-sharing hub in Singapore focusing on generating and disseminating actionable knowledge for retailers in Singapore, Asia and beyond. A joint initiative between SMU, SPRING Singapore and the Singapore Economic Development Board (EDB), the RCoE aims to empower retailers with the know-how through research and insights, and build an ecosystem (comprising retailers, retail experts, knowledge partners, SMU faculty and student talent) to ride the winds of change. The Centre, helmed by SMU Professor of Marketing, Kapil R. Tuli, is joined by a group of Founding Members – the first being DFS Venture. The other Founding Members collaborating with RCoE are: Microsoft, Harvey Norman, IKEA, Popular Holdings, Decathlon and Tiffany and Co.

Disciplines

Higher Education | Sales and Merchandising

Language

eng

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Format

application/PDF

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