Title

Encouraging the rise of fan publics: Bridging strategy to understand fan publics’ positive communicative actions

Publication Type

Book Chapter

Publication Date

3-2016

Discipline

Business and Corporate Communications | Higher Education | Social Influence and Political Communication

Research Areas

Corporate Communication

Publication

Public Relations and Participatory Culture: Fandom, Social Media, and Community Engagement

Editor

Hutchins, Amber; Tindall, Natalie

First Page

21

Last Page

32

ISBN

9781138787728

Publisher

Routledge

City or Country

New York

Copyright Owner and License

Routledge

Additional URL

http://worldcat.org/isbn/9781138787728

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