The Unanticipated Negative Effects of Gift-wrapping
KIM, Jongmin; Novemsky, Nathan; and Dhar, Ravi.
The Unanticipated Negative Effects of Gift-wrapping. (2014). Research Collection Lee Kong Chian School Of Business (SMU Access Only).
Available at: http://ink.library.smu.edu.sg/lkcsb_research_smu/242
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