Title
Conceptual evolution of situational theory as a generalized theory in public relations
Publication Type
Conference Paper
Publication Date
7-2011
Discipline
Business
Research Areas
Corporate Communication
Publication
International History of Public Relations Conference
City or Country
Bournemouth, U.K.
Citation
KIM, Soojin and Vibber, Kelly.
Conceptual evolution of situational theory as a generalized theory in public relations. (2011). International History of Public Relations Conference. Research Collection Lee Kong Chian School Of Business (SMU Access Only).
Available at: http://ink.library.smu.edu.sg/lkcsb_research_smu/199
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