Bridging and buffering: Understanding two paradigms of public relations strategies
National Communication Association
City or Country
KIM, Soojin and Kim, Jeong-Nam.
Bridging and buffering: Understanding two paradigms of public relations strategies. (2013). National Communication Association. Research Collection Lee Kong Chian School Of Business (SMU Access Only).
Available at: http://ink.library.smu.edu.sg/lkcsb_research_smu/197
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