Title

New Media and Public Relations

Publication Type

Book Review

Publication Date

4-2014

Abstract

The book provides theoretical reviews and application studies of the use of social media in public relations. This book helps readers explore conceptualization, impacts, and implications of social media for public relations theory and practices in a variety of contexts including corporate communication, political communication, not-for-profit and philanthropic organizations, health communication, and crisis communication. Chapters contain new theoretical concepts including W. Timothy Coombs’ "Internet Contagion Theory" and Jeong-Nam Kim’s "Cybercoping" as well as recent case studies of social media communication such as Japan’s 2011 Earthquake and BP oil spill crisis.

Discipline

Business | Communication Technology and New Media

Research Areas

Corporate Communication

Publication

Communication Booknotes Quarterly

Volume

45

Issue

2

First Page

68

Last Page

69

ISSN

1094-8007

Identifier

10.1080/10948007.2014.898473

Publisher

Taylor and Francis

Additional URL

http://dx.doi.org/10.1080/10948007.2014.898473