SAGE Brief Guide to Corporate Social Responsibility
The book provides a quick and useful guide to help readers learn in the most recent trends in corporate social responsibility (CSR) practice and research by presenting a wide ranging collection of key terms and concepts: corporate social responsibility and related terms; corporate social responsibility on the global stage; corporate governance, stakeholders, and shareholders; corporate social responsiveness, public affairs, public relations, politics, and philanthropy; and measurement of corporate social performance and implications for financial performance. It is easy to read and to learn quickly what key concepts are used and discussed in both academia and industry. Despite the extensive coverage of key terms and concepts of CSR, readers should note that the role of this book is to provide a brief and basic guide about CSR rather than to offer a robust review of CSR, such as a coverage of endless definitions of CSR, problems of its vagueness, the relationships and/or tensions between CSR and public relations and non-financial outcome indicators as measurement of CSR effectiveness (e.g., reputation, stakeholder relationships, or organization-public relationships). Appendices are useful for readers who are eager to seek more information about CSR practices, sources, and publications. Contributors include A.B. Carroll, one of the most prominent scholars in CSR research, who started the first chapter of this book by presenting the development of the CSR concept and introduced his attempts to specify the nature of CSR.
Business | Business Law, Public Responsibility, and Ethics
Communication Booknotes Quarterly
Taylor and Francis
SAGE Brief Guide to Corporate Social Responsibility. (2012). Communication Booknotes Quarterly. 43, (4), 175-176. Research Collection Lee Kong Chian School Of Business (SMU Access Only).
Available at: http://ink.library.smu.edu.sg/lkcsb_research_smu/189