Segmentation: Health campaigns
Encyclopedia of Health Communication
Sage Publication Inc.
Kim, Jeong-Nam; Tam, Laishan; and KIM, Soojin.
Segmentation: Health campaigns. (2014). Encyclopedia of Health Communication. 1223-1226. Research Collection Lee Kong Chian School Of Business (SMU Access Only).
Available at: http://ink.library.smu.edu.sg/lkcsb_research_smu/184
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