It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value
Organisational Behaviour and Human Resources
Association for Consumer Research
City or Country
KIM, Jongmin; Novemsky, Nathan; and Dhar, Ravi.
It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value. (2013). Association for Consumer Research. Research Collection Lee Kong Chian School Of Business (SMU Access Only).
Available at: http://ink.library.smu.edu.sg/lkcsb_research_smu/130
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