In this paper, we review, integrate, and extend the literature on markets, competition, and categories as it applies to strategic management theory. Developments in the literatures of economics and organizational theory have shed new light on market categories and category dynamics. These developments highlight the fact that boundary questions are fundamental to the competitive process, and represent a fertile area for research and theory. The objective is to encourage a theoretically grounded rapprochement between current strategic management research and both older and newer research on categories and competition.
Categories, competition, strategic groups, cross-elasticities, sensemaking
Strategic Management Policy
Strategy and Organisation
Strategic Management Journal
Wiley: 24 months
CATTANI, Gino; PORAC, Joseph F.; and THOMAS, Howard.
Categories and competition. (2017). Strategic Management Journal. 38, (1), 64-92. Research Collection Lee Kong Chian School of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research_all/9
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