Publication Type

Conference Proceeding Article

Publication Date

4-2015

Abstract

This study investigates how perceptions of corporate hypocrisy from the Corporate Social Responsibility (CSR) activities connect the public‟s ethical philosphy to subsequent positive/negative opinion-sharing intention. With special attention to deontology and consequentialism in normative ethics of philosophy, the current study empirically tests a theoretical model of perceived corporate hypocrisy with two causal antecedents (i.e., individual moral philosophy of deontology and consequentialism), and the mediating role of corporate hypocrisy between such antecedents and the publics‟ subsequent communication intention (i.e., positive and negative opinion-sharing intentions) toward a firm. Results indicate significant mediationeffects of corporate hypocrisy between personal ethical orientations and the public‟s communication intention based on ethical attribution of crisis-related CSR activities.

Keywords

corporate hypocrisy, corporate social responsibility, deontological ethical frame, ethical orientation, teleological ethical frame

Discipline

Business and Corporate Communications

Research Areas

Corporate Communication

Publication

Proceedings of the Australasian Conference on Business and Social Sciences 2015, Sydney, April 13-14, 2015

First Page

568

Last Page

580

ISBN

9780992562212

Publisher

Australian Academy of Business and Social Sciences

City or Country

Sydney

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

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