This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run PL sharedifferentials relative to a stabilized reference country. As such, they use the notionof β-convergence, taking place when countries with an initially lower PL level growfaster than countries already closer to a common steady state.
Private labels, Convergence models, International marketing
Springer Proceedings in Business and Economics: Advances in National Brand and Private Label Marketing: Third International Conference, 2016
City or Country
GIELENS, Katrijn; DEKIMPE, Marnik; MUKHERJEE, Anirban; and TULI, Kapil R..
Global private-label convergence: Fact or fiction?. (2016). Springer Proceedings in Business and Economics: Advances in National Brand and Private Label Marketing: Third International Conference, 2016. Research Collection Lee Kong Chian School of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research_all/4
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