Publication Type

Conference Paper

Publication Date

1-2016

Abstract

This study considers a set of 67 countries to study whether PLs sharesconverge globally and if so to what long-run level PL shares in 60 product categoriesare expected to converge. The authors draw upon the economic convergenceliterature to establish an empirical specification that measures long-run PL sharedifferentials relative to a stabilized reference country. As such, they use the notionof β-convergence, taking place when countries with an initially lower PL level growfaster than countries already closer to a common steady state.

Keywords

Private labels, Convergence models, International marketing

Discipline

Marketing

Research Areas

Marketing

Publication

Springer Proceedings in Business and Economics: Advances in National Brand and Private Label Marketing: Third International Conference, 2016

ISBN

978-3-319-39945-4

Identifier

10.1007/978-3-319-39946-1_18

Publisher

IOS Press

City or Country

Switzerland

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org./10.1007/978-3-319-39946-1_18

Included in

Marketing Commons

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