Title

Global private-label convergence: Fact or fiction?

Publication Type

Conference Paper

Publication Date

1-2016

Abstract

This study considers a set of 67 countries to study whether PLs shares converge globally and if so to what long-run level PL shares in 60 product categories are expected to converge. The authors draw upon the economic convergence literature to establish an empirical specification that measures long-run PL share differentials relative to a stabilized reference country. As such, they use the notion of β-convergence, taking place when countries with an initially lower PL level grow faster than countries already closer to a common steady state.

Keywords

Private labels, Convergence models, International marketing

Discipline

International Business | Marketing

Research Areas

Marketing

Publication

Advances in National Brand and Private Label Marketing: 3rd International Conference, Springer Proceedings in Business and Economics

Identifier

10.1007/978-3-319-39946-1_18

Publisher

Association for Political Theory

City or Country

Switzerland

Additional URL

http://doi.org./10.1007/978-3-319-39946-1_18

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