Global private-label convergence: Fact or fiction?
This study considers a set of 67 countries to study whether PLs shares converge globally and if so to what long-run level PL shares in 60 product categories are expected to converge. The authors draw upon the economic convergence literature to establish an empirical specification that measures long-run PL share differentials relative to a stabilized reference country. As such, they use the notion of β-convergence, taking place when countries with an initially lower PL level grow faster than countries already closer to a common steady state.
Private labels, Convergence models, International marketing
International Business | Marketing
Advances in National Brand and Private Label Marketing: 3rd International Conference, Springer Proceedings in Business and Economics
Association for Political Theory
City or Country
GIELENS, Katrijn; DEKIMPE, Marnik G.; MUKHERJEE, Anirban; and TULI, Kapil.
Global private-label convergence: Fact or fiction?. (2016). Advances in National Brand and Private Label Marketing: 3rd International Conference, Springer Proceedings in Business and Economics. Research Collection Lee Kong Chian School of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research_all/26
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