Global private-label convergence: Fact or fiction?

Katrijn GIELENS
Marnik G. DEKIMPE
Anirban MUKHERJEE, Singapore Management University
Kapil TULI

Abstract

This study considers a set of 67 countries to study whether PLs shares converge globally and if so to what long-run level PL shares in 60 product categories are expected to converge. The authors draw upon the economic convergence literature to establish an empirical specification that measures long-run PL share differentials relative to a stabilized reference country. As such, they use the notion of β-convergence, taking place when countries with an initially lower PL level grow faster than countries already closer to a common steady state.