Publication Type

Journal Article

Publication Date

5-2017

Abstract

Over the past few years, digital platforms have emerged as a new way to disrupt industries. These platforms not only connect riders and drivers, like Uber, or hosts and guests, like Airbnb, but also ventures and funders. Crowdfunding platforms like Lendingclub or Kickstarter have gained widespread visibility and acceptance in recent years. Crowdfunding was virtually non-existent until 2010 but has been growing exponentially since 2010. In 2015, the volume rose to US$34.4 billion, slightly surpassing the venture capitalist industry and is expected to continue growing quickly.

Keywords

Crowdfunding, Digital Interactions, Platforms, Online Communities, Digital Economy

Discipline

E-Commerce | Finance and Financial Management

Research Areas

Marketing

Publication

GfK Marketing Intelligence Review

Volume

9

Issue

1

First Page

37

Last Page

41

ISSN

1865-5866

Identifier

10.1515/gfkmir-2017-0006

Publisher

De Gruyter Open

Copyright Owner and License

Authors

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.

Additional URL

http://doi.org/10.1515/gfkmir-2017-0006

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