Over the past few years, digital platforms have emerged as a new way to disrupt industries. These platforms not only connect riders and drivers, like Uber, or hosts and guests, like Airbnb, but also ventures and funders. Crowdfunding platforms like Lendingclub or Kickstarter have gained widespread visibility and acceptance in recent years. Crowdfunding was virtually non-existent until 2010 but has been growing exponentially since 2010. In 2015, the volume rose to US$34.4 billion, slightly surpassing the venture capitalist industry and is expected to continue growing quickly.
Crowdfunding, Digital Interactions, Platforms, Online Communities, Digital Economy
E-Commerce | Finance and Financial Management | Marketing
GfK Marketing Intelligence Review
De Gruyter Open
REDDY, Srinivas K. and TAN, Yee Heng.
Crowdfunding: Financing ventures in the digital era. (2017). GfK Marketing Intelligence Review. 9, (1), 37-41. Research Collection Lee Kong Chian School of Business.
Available at: http://ink.library.smu.edu.sg/lkcsb_research_all/23
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