Publication Type
Journal Article
Version
publishedVersion
Publication Date
5-2017
Abstract
Over the past few years, digital platforms have emerged as a new way to disrupt industries. These platforms not only connect riders and drivers, like Uber, or hosts and guests, like Airbnb, but also ventures and funders. Crowdfunding platforms like Lendingclub or Kickstarter have gained widespread visibility and acceptance in recent years. Crowdfunding was virtually non-existent until 2010 but has been growing exponentially since 2010. In 2015, the volume rose to US$34.4 billion, slightly surpassing the venture capitalist industry and is expected to continue growing quickly.
Keywords
Crowdfunding, Digital Interactions, Platforms, Online Communities, Digital Economy
Discipline
E-Commerce | Finance and Financial Management | Marketing
Research Areas
Marketing
Publication
GfK Marketing Intelligence Review
Volume
9
Issue
1
First Page
37
Last Page
41
ISSN
1865-5866
Identifier
10.1515/gfkmir-2017-0006
Publisher
De Gruyter Open
Citation
REDDY, Srinivas K. and TAN, Yee Heng.
Crowdfunding: Financing ventures in the digital era. (2017). GfK Marketing Intelligence Review. 9, (1), 37-41.
Available at: https://ink.library.smu.edu.sg/lkcsb_research_all/23
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
http://doi.org/10.1515/gfkmir-2017-0006