Publication Type

Journal Article

Publication Date

11-2010

Abstract

Interest in business modeling of technology enterprises – the activity of designing the architecture for revenues, costs, products and/or services delivery and the overall value of an enterprise – has risen to prominence with the global crossing of the Internet chasm. However, as several studies have pointed out (c.f., Osterwalder, Pigneur & Tucci, 2005; Teece 2010; Zott & Amit, 2010), the investigations of business models and their fit with the strategy of an enterprise, have received little scholarly attention. In this article we formulate a framework, called ADVISOR, for modeling the business strategies of enterprises in the Interactive Digital Media (IDM) industry. We focus on how IDM de novo firms could use the ADVISOR framework to assess their value creation and capture potentials in their respective digital business ecosystems.

Keywords

digital business models, strategy design, value analysis, business modeling, Interactive Digital Media, start ups

Discipline

Communication Technology and New Media | Digital Communications and Networking | Technology and Innovation

Research Areas

Strategy and Organisation

Publication

International Journal of Information Technology

Volume

16

Issue

2

ISSN

2070-3961

Publisher

World Academy of Science, Engineering and Technology (WASET)

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.